Chanel finally opens its first store in Scandinavia. That’s the good news. The bad news is that it’s in Stockholm (read: not Copenhagen) but instead of sounding too envious on my Swedish neighbours let’s take a look at the beautiful new store located on Birger Jarlsgatan 7.
The store showcases all of Lagerfeld’s latest creations – ready-to-wear, handbags, shoes, accessories and a selection of watches, and it’ll offer Les Exclusifs – Chanel’s unique collection of exclusive fragrances that all draw their inspiration from Mademoiselle Chanel (my favourites are Bel Respiro and 1932).
I can’t wait to visit the store on my next travel to Stockholm. And maybe it’s not so bad – especially for my finances – that the new store is located in Stockholm afterall.
Birger Jarlsgatan 7
111 45 Stockholm
Monday – Friday: 10am – 6pm
Saturday: 10am – 5pm